CLEANTECH CAMPAIGN
Creative direction for a campaign to elevate the legal expertise and credentials of Pinsent Masons Cleantech practice group, for a post-pandemic audience, through sophisticated storytelling that felt clearly different from traditional corporate communications.

Through co-creation with the client team and exploring creative territories, the concept of ‘a cleaner outlook’ was developed. To emotionally connect the audience with a story of professional foresight and guidance for the future.

A suite of edits and assets launched the campaign across paid socials, targeting specific companies and clients identified as high-interest prosepcts by the firm.

CLEANTECH CAMPAIGNCreative direction for a campaign to elevate the legal expertise and credentials of Pinsent Masons Cleantech practice group, for a post-pandemic audience, through sophisticated storytelling that felt clearly different from traditional corporate communications.

Through co-creation with the client team and exploring creative territories, the concept of ‘a cleaner outlook’ was developed. To emotionally connect the audience with a story of professional foresight and guidance for the future.

CLEANTECH CAMPAIGN
Creative direction for a campaign to elevate the legal expertise and credentials of Pinsent Masons Cleantech practice group, for a post-pandemic audience, through sophisticated storytelling that felt clearly different from traditional corporate communications.