REAL JOY AT HAVEN New business winning creative leadership for Haven’s paid social campaigns, promoting both family holidays and ownership options. Bringing the value of strategic thinking and powering volume through an A.I enabled agency team.
Following a brand immersion stay with Haven (and the Seaside Squad) I led the development of the ‘Haven Happy’ campaign. Building on their existing brand principles to create a campaign framework to promote family holidays and Caravan ownership.
To achieve the desired volume across the brands social channels, and to elevate consistency, a design system was shaped to power all assets.
I shaped campaign copy to bring the proposed framework to life and enable storytelling within the brands TOV.
The activity created to promote Family Holidays aligned with the campaigns funnel. From driving brand awareness to securing online bookings through audience focused benefits and offers.
In addition to shaping a more distinctive visual brand for Haven, all assets were developed to be created with a leading GenAI marketing system. Bringing innovation and activating the required scale of campaign activity to drive business growth.
Following the competitive pitch process, including existing brand agencies and market leaders, we were awarded the contract to provide a dedicated Marketing and Creative Agency team for Haven.
